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Cookie Policy

COOKIES  

When using this website, some information may be collected automatically using ‘cookies’. These are small text files that facilitate the processing of your data and enable us to analyse how the website is being used. Cookies can be temporary or permanent. 

Temporary cookies form part of the security process while you are using the website; permanent cookies identify the link you used to find our website, check your browser so that we can make sure that our website and services work well with your computer and to help us monitor traffic on our website.

Why are cookies used? 

They help visitors. Cookies allow sites to do things like provide personalised content and remember their log-in details and settings. You can turn them off – this will not stop a website from working, but it might mean it will not work as well as it could, or that you have to do the same thing more than once. 

They help website owners. Cookies tell website owners things like: what search engine a visitor used to find the website; how often they have visited it; how long they have spent on it; and so on. 

We have set out below the cookies that we may use and those that are set by third parties on our website. 

  • Google AnalyticsON site behaviour tracking 
  • FacebookRetargeting and tracking conversions 
  • AdWordsTrack Conversions 
  • Bing AdsTrack Conversions 

Except for essential cookies, all cookies will expire after 10 years.

Disabling/Enabling Cookies 

You have the ability to accept or decline cookies by modifying the settings on your browser and by clicking on the disable button below. Please remember though that disabling certain cookies may affect the functionality of our website. 

None of the features of our website will be affected. 

Third Party Cookies We Use

Google Ads Conversion Tracking

We use third party cookies from companies such as Google, LinkedIn, Bing etc. to (i) deliver advertisements more relevant to you and your interests, (ii) to limit the number of times you see an advertisement, (iii) help measure the effectiveness of an advertisement campaign, and (iv) understand user’s behaviour after having seen an advertisement. We use Google AdWords, which enable us to advertise our website in Google search results, as well as on third-party websites. To this end, Google places a cookie in the browser of your terminal device, which automatically uses a pseudonymous cookie ID on the basis of pages you visited to allow interest-based advertising. Further information regarding advertising and Google can be viewed at: https://policies.google.com/technologies/ads

Google Analytics

We use Google Analytics to analyse the performance of our websites and follow up on the effectiveness of our marketing efforts. Google Analytics allow us to analyse data in aggregate, we do not collect or store any personal information in Google Analytics. For more information on Google’s privacy policy see: https://privacy.microsoft.com/en-gb

AdWords Remarketing Tag

We use Google AdWords Remarketing to advertise across the Internet. AdWords remarketing will display relevant ads tailored to you based on what parts of our website you have viewed by placing a cookie on your computer.

This cookie does not in any way identify you or give access to your computer. The cookie is used to say “This person visited this page, so show them ads relating to that page. Google AdWords Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you.”

You can set preferences for how Google advertises to you using the Google Ad Preferences page, and if you want to you can opt out of interest-based advertising entirely by cookie settings or permanently using a browser plugin.

Bing Ads (Microsoft)

We use Bing Ads of Microsoft. Microsoft Bing Ads places a cookie on your computer if you reach our website by clicking on a Microsoft Bing advertisement. These cookies generally expire after 180 days and cannot identify a user personally. We also use Bing Ads to allow us to have our advertisements appear at the top of the results page for certain search engines. Read Microsoft’s privacy policy here. https://privacy.microsoft.com/en-gb

Facebook Pixel

We use the “Facebook pixel” from Facebook. This allows user behavior to be tracked after they have been redirected to the provider’s website by clicking on a Facebook ad. This enables us to measure the effectiveness of Facebook ads for statistical and market research purposes. The data collected in this way is anonymous to us. We use pixel data to make sure ads are being shown to the right people and build advertising audiences If you wish to disable Facebook cookies on your browser, please visit: https://optout.aboutads.info/?c=2&lang=EN

Lucky Orange

We use user journey tracking cookies such as Lucky Orange to evaluate user journeys and improve the user experience. To view and manage data that Lucky Orange has collected about you on the LuckyOrange.com website, or to opt out of future tracking please visit our data privacy management tool: https://www.luckyorange.com/privacy.php

Ruler Analytics

Ruler Analytics is used to specifically monitor enquiries generated via our website. It allows us to track website visitors from source through to phone call or form submission. This data is for internal use only and is used to help us to improve our website and our enquiry handling processes. For more information visit: https://www.ruleranalytics.com/cookie-policy/

Salesfire

We use Salesfire exit intent technology is designed to target a user with an overlay or pop-up when they reach a crucial touch-point in their user journey. For more information about Salesfire’s privacy policy please visit: https://www.salesfire.co.uk/privacy-policy

Where can I find more information about cookies?

To find out more information about cookies, please visit www.aboutcookies.org.

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